4 Finding your Niche

Bootstrappers Breakfast

What to Expect at a Bootstrappers Breakfast

A Bootstrappers Breakfast is “counter-cultural” to the VC ecosystem focus at many events for entrepreneurs in Silicon Valley. Here are seven ways that we take a very different approach to facilitating events for entrepreneurs compared to most others in Silicon Valley.

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Checklist for Gathering Competitive Insight From a Demo

Suhail Doshi: Avoid These Seven Temptations as a First Time Founder

Suhail Doshi, founder of Mixpanel, shared a candid assessment of mistakes he made in the first 18 months of the six startups he has founded in “The first 18 months of starting a company: it’s life or death.” Here are 7 key pieces of advice that highlight mistakes first founders typically make.

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Q: How Do I Make Sure I Understand The Customer’s Problem and Present a Vision of a Solution?

Customer development–discovery driven sales–requires that you first understand the customer’s problem then present a vision of a solution. If that is acceptable you can proceed to a demonstration that provides technical proof of value.

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How Do I Move From Being Capable to Offering Expert Consulting?

Offering expert consulting means developing a specialization and focus that enables you to execute with distinction. The phrases “finding the niche for your product” and “product-market fit” are equivalent. A key definition of a market is that members reference each other’s buy decisions, and therefore, building up a set of references lowers your next prospect’s

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Constructive Pessimism

Constructive Pessimism: to anticipate problems you have to be willing to acknowledge their possibility and look for them. Many entrepreneurs who are naturally optimistic make a serious mistake in discouraging pessimistic thinking instead of putting it to good use. The clever utilization of constructive pessimism is one of the keys to success.

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Extracting Competitive Insights From Demos: SCIP Tue-May-24-2016

I am giving a talk on “Extracting Competitive Insights from Software Demos: Crafting and Refining Your Company’s Message Through the Analysis of a Competitor’s Demo” at the Silicon Valley Chapter of the Society for Competitive Intelligence (SCIP) Tue-May-24 at 6PM.

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Getting More Customers Workshop April 23, 2016

We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries.

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