Startup Viability Toolkit: 6 Viability Worksheets to Test and Validate Your Business Idea
We developed a set of business viability worksheets that help startup entrepreneurs think clearly and make informed decisions.
Startup Stages
Validate your MVP & Value Proposition Bootcamp
How do you validate your MVP? Testing an MVP involves launching the simplest functional version of the product and observing how users interact with it. The goal is to assess usability, gather feedback, and analyze behavior to learn what features matter most and which assumptions hold true.
Validate your MVP & Value Proposition Bootcamp Read More »
A Roundtable with Front Line Managers at IEEE-TEMS
Insights from a roundtable with front line managers at IEEE-TEMS: trust, empathy, expertise, and AI skills will all be important in 2026.
A Roundtable with Front Line Managers at IEEE-TEMS Read More »
Sales KPIs for Startups
For salespeople, KPIs must be connected to revenue like the number of leads generated and how those leads convert through the sales funnel.
Sales KPIs for Startups Read More »
Shifting from Specialist to Founder
Shifting from technical specialist to founder brings a bottom line responsibility and the need to manage a host of new challenges.
Shifting from Specialist to Founder Read More »
Account Review Meetings Drive Startup Growth
Startup entrepreneurs should conduct account review meetings to stay close to customers, drive revenue, and build a repeatable business.
Account Review Meetings Drive Startup Growth Read More »
Building and Leveraging a Partner Network
A startup begins with limited resources and credibility. Building and leveraging a partner network will add capabilities and spur growth.
Building and Leveraging a Partner Network Read More »
Key Principles for Developing Effective Case Studies
Case studies are critical to convincing B2B prospects to investigate your product and encouraging them to buy. Here are our key principles for developing effective case studies.
Key Principles for Developing Effective Case Studies Read More »
The Three Question Test at the Bootstrappers Breakfast
At the Bootstrappers Breakfast we sometimes suggest “the three-question test” to help an entrepreneur get clarity on their target customer.
The Three Question Test at the Bootstrappers Breakfast Read More »
Jeff Allison: How to Drive Innovation and Meet Commitments
Innovation requires experimentation that allows for the possibility of failure but the whole point of creating a program commitment process is to avoid failure.
Jeff Allison: How to Drive Innovation and Meet Commitments Read More »
From Desk to Founder: How to Transition Into B2B Entrepreneurship in 2025
Étienne Garbugli teaches professionals and consultants how to become B2B founders.
From Desk to Founder: How to Transition Into B2B Entrepreneurship in 2025 Read More »
Micah Boster on Market Insertion
A recent conversation between Micah Boster on market insertion. We discuss how B2B startups develop the right product for the right market, and manage the introduction.
Micah Boster on Market Insertion Read More »
Q: Cofounder Resigned and Surrendered his Equity
An entrepreneur writes, “After four months my talented and hardworking cofounder resigned and surrendered all of his equity. How do I convince him to come back?”
Q: Cofounder Resigned and Surrendered his Equity Read More »
Q: How do I tell if I am scaling prematurely?
It’s possible that you are scaling prematurely, but it’s become a catch all risk that bears more scrutiny. This conversation is condensed from a real email exchange with an entrepreneur
Q: How do I tell if I am scaling prematurely? Read More »
Wolfgang Huber Describes Bootstrapping Matrix Requirements
Wolfgang Huber offers lessons learned from bootstrapping Matrix Requirements into leader in medical device documentation software.
Wolfgang Huber Describes Bootstrapping Matrix Requirements Read More »
Q: How Many Warm Leads Are Needed for First Pilot Project?
My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first dozen enterprise customers. This is
Q: How Many Warm Leads Are Needed for First Pilot Project? Read More »
Quick Take: Scaling Up a Small Team
Scaling up a small team in a bootstrapped startup can present some unanticipated challenges. Here are some things to watch out for.
Quick Take: Scaling Up a Small Team Read More »
Alex Panait on Current Trends and Possible Futures for AI
I had a thought-provoking conversation with Alex Panait of Mission Automate on current trends and possible futures for AI applications.
Alex Panait on Current Trends and Possible Futures for AI Read More »
Q: How Do I Value an Equity Offer From a Startup?
Some suggestions for how to value an equity offer from a startup as part of a decision on whether to join.
Q: How Do I Value an Equity Offer From a Startup? Read More »
Q: I Cannot Get Prospects Interested in Conversations
There are many reason it can be difficult to get prospects interested in conversations, much less your product. Here are a few along with a suggested sequence of steps to determine their needs.
Q: I Cannot Get Prospects Interested in Conversations Read More »