Walt Maclay Featured as a Thought Leader in Medical Design Technology

Written by Theresa Shafer. Posted in Clients in the News, tshafer

Voler Systems logoWalt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology.  He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.

“Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what has to be done in order to meet deadlines and provide excellent service. I’ve never heard her say she can’t do something. I will continue to use her services and those of SKMurphy.” Walt Maclay, President of Voler Systems


Giacomo Vacca On Human Cell Analysis at CNSV Nov-4-2014

Written by Sean Murphy. Posted in Clients in the News

Kinetic River Orange LogoThe IEEE Consulting Network of Silicon Valley continues its tradition of inviting world class experts on leading edge technologies  to speak at their monthly meetings. On Tue-Nov-4-2014, Giacomo Vacca of Kinetic River will provide an overview on how flow cytometers enable a wide range of “Human Cell Analysis.

“Sean has been a pleasure to work with. His understanding of business issues faced by startups is very rich. Likewise, he has a seemingly bottomless bag of tricks to share with you in response to a business, customer, or marketing problem. His insights have been very valuable; his perspective has challenged my original thinking in ways that resulted in new solutions being identified. I highly recommend working with him.” Giacomo Vacca, Kinetic River

Verdafero Partners with IBM

Written by Theresa Shafer. Posted in Clients in the News

VerdaferoThe following announcement went out this morning:

ARMONK, N.Y – 25 Sep 2014: IBM (NYSE: IBM) today announced that Verdafero, a San Francisco-based utility analytics startup, has selected IBM Cloud to power its utility analytics platform, allowing customers to reduce their energy, water or waste consumption by up to 30 percent. Verdafero chose IBM’s open cloud platform, Bluemix, over a previously used platform, in order to significantly speed the development and delivery of more features and offerings to its users.

BeamWise Demo For BiOS 2014

Written by Sean Murphy. Posted in Clients in the News, Demos, skmurphy, Video

I have blogged about BeamWise™ in

If you are interested in getting a closer look, Kinetic River will be demonstrating it in booth 8639 at the BiOS Conference February 1-2, 2014. If you don’t want to wait that long contact Giacomo Vacca directly or take a look at a new BeamWise demo video.

A First Look at BeamWise In Operation

Written by Sean Murphy. Posted in Clients in the News, Demos, skmurphy

Dr. Giacomo Vacca of Kinetic River will present a briefing on BeamWise™ at the Twenty-Third Cytometry Development Workshop in Asilomar today. Here is a silent four minute video of some key aspects of BeamWise operation he will narrate live as a part of the briefing. Tapio Karras of Design Parametrics will also be on hand to answer questions. The video was created from a screen capture of BeamWise in operation by Hannu Lehtimäki.

BeamWise Blends Biophotonic And Model Based Design Expertise

Written by Sean Murphy. Posted in Clients in the News

The following announcement went out this morning: Biophotonic System Design Optimized Through New Technology BeamWise from Design Parametrics, Kinetic River, and Plan Energy I have added some additional hyperlinks for clarity. Giacomo Vacca will include a brief overview of BeamWise in his talk at the Bio2Devices Group on Sep-24-2013, “New Tools for Cancer Research: Probing Cellular Processes at High Throughput,” and describe how it contributed to the design of an innovative flow cytometer currently in use for research.

Robert Felten Software Recognized by EE Times

Written by Theresa Shafer. Posted in Clients in the News

Robert Felten LogoWe are excited to see Robert Felten’s recent project, GUI for a flash drive, featured in EE Times. Robert Felten Software provides Software Development Consulting and Contracting. He specializes in Qt/C++ GUI and embedded software.

See the Rick Merritt’s round up of the Flash Memory Summit at “Slideshow: Flash Innovators Flood Show

Robert is a new client, we are excited to see his expertise recognized.

Source: EE Times

Source: EE Times

Clients In The News

Written by Theresa Shafer. Posted in Clients in the News

Below are projects we have help work on with our clients.

Advisory board

Growth & Consumer Acquisition

Speaking Assignments

Strategic Partnerships

Newsletters Articles

Product Introductions & Launches

Industry Leader Embeds DataCare UR Enforcer

Written by Theresa Shafer. Posted in Clients in the News

DataCare logoMitchell, a leading provider of technology, connectivity and information solutions to the Property & Casualty claims and Collision Repair industries, today announced significant enhancements to the SmartAdvisor(TM) Utilization Review (UR) Decision Manager(TM), an industry-leading solution that automatically integrates utilization review decisions within the bill review process, empowering insurance claims payers with the ability to reduce unauthorized treatment losses, improve efficiency with automated and accelerated treatment decisions, and optimize investment in UR technology.

SmartAdvisor now supports the integration of third party systems such as Unimed, DataCare, CID Management and others into the UR Decision Manager, in order to simplify and optimize claims handling while containing costs.

SmartAdvisor is a comprehensive bill review solution for workers’ compensation that contains a unique combination of performance software, client services and best-in-class partnerships.

“As an early stage software company, we have been very pleased with the help that Sean and the SKMurphy team have provided in helping us get to market quickly and effectively. They have given us excellent advice and hands on support in areas ranging from marketing plans, financial projections, collateral materials and licensing agreements. We strongly recommend Sean Murphy, Theresa Shafer and their team.” Mike Allen, DataCare

Verdafero Profiled by SJ BizJournal “Sustainability Planning Over the Web”

Written by Sean Murphy. Posted in Clients in the News, skmurphy

I was pleased to see that Verdafero, a firm we have been advising for about a year, was selected last Friday by the San Jose Business Journal for their “The Pitch” column. The article, “Palo Alto’s Verdafero Offers Sustainability Planning Over the Web,” ran in the February 5th print edition:

THE BUSINESS: Verdafero has developed a software-as-a-service platform that can be used for sustainability planning, energy efficiency and carbon management services for small and medium enterprise businesses. Customers use the tool to develop a sustainability plan by analyzing best practices and specific savings potential in their energy and material use as well as the environmental impact of their products and associated waste byproducts. Verdafero says it helps its customers stay ahead of supplier approval requirements, increase competitive advantage and improve profitability through cost reductions across their business operations.

MANAGEMENT TEAM: CEO Merc Martinelli is a certified sustainability consultant and previously worked at Cisco Systems Inc. where he led the new product introduction department within the enterprise line of business. Chief Operating Officer Alastair Hood is a business, technology and energy efficiency consultant, and he has worked with emerging companies in the U.K., Ireland and Australia. Previously he worked at Agilent Technologies Inc. and was a founding team member and development director of Nanosight Ltd., a U.K. nanotechnology startup, where he helped raise in excess of $10 million in startup funding.

A note on the name Verdafero: In the global language Esperanto: Verda = Green and Afero = Business. Verdafero™ – We Green Business.

Related posts

  • Visualizing Sustainability a list of 138 different visualizations of sustainability. Hat tip to David Sibbet who notes “a full panorama from simple to complex, mapping onto every conceivable base map. I’ve contended for a long time that a sustainability mindset requires systems thinking, and that systems thinking requires visual thinking—even if the display is just between your ears.
  • Green Software Unconference

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