An extract from a highly interactive session with Thomas Ahn at the Lean Culture Meetup on Mar-25-2021 where he answers “what makes for an effective investor pitch?”
Micro-VC / Angel investor Thomas Ahn on the Effective Investor Pitch Read More »
Lean Canvas Finances is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Finance session, Ed Ipser shares how to identify your own revenue and cost structure and how to create
Lean Canvas Finances Read More »
Lean Canvas Operations is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for.
Lean Canvas Operations Read More »
Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing
Lean Canvas Marketing Read More »
In Ed Ipser’s recent Lean Canvas workshop I shared how we picked our tagline “early customers and early revenue.”
How We Picked Our Tagline “Early Customers and Early Revenue” Read More »
xMentium Reframes Contract Management as Faster Deals What follows is a quick look at xMentium’s current positioning and some lessons I have learned from their realization of the customer’s true need–or at least the need that emerged once you have contracts under revision control in a searchable repository. SKMurphy has been an advisor since February
xMentium Reframes Contract Management as Faster Deals Read More »
Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Getting More Customers – A 90-day Plan Read More »
Pricing for early customers must compensate them for the risks of adopting early. Startups need revenue, references, and case studies
3D Negotiation: Pricing for Early Customers Read More »
“Skunk Works” by Ben R. Rich is a worthy sequel to Kelly Johnson’s “Kelly: More Than My Share of It All.” It brings the story of the Lockheed Skunkworks, founded by Johnson, up to 1995. There are a number of lessons for technology entrepreneurs.
“The Ship that Never Was” from “Skunk Works” by Ben R. Rich Read More »
Sean Murphy explains to a client why startups should just sell the results to reduce a prospect’s perception of risk in a new tool.
Just Sell the Results to Reduce Perception of Risk Read More »
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast.
Sean Murphy Interview with Etienne Garbugli for the LeanB2B Podcast Read More »
Entrepreneurs often ask themselves “Is my product meh?” out of a fear of making a fool of themselves. Here are some objectives questions to ask yourself to get a more balanced perspective on your situation.
What to Do When You Are Asking Yourself, “Is My Product Meh?” Read More »
Here is video and slides from Feb-11-2021 talk “Landing Your First Ten Customers” at the Lean Culture Meetup. I have included some supplemental resources for further reading.
Landing Your First Ten Customers: Videos, Slides, and Other Resources Read More »
The key challenges to getting your first ten customers relate to understanding the customer buying process and managing the startup learning process for need, impact, customer definition and message.
Why is it so hard to get your first ten customers? Read More »
Rob Fitzpatrick, author of the Mom Test, offers some evergreen advice on mistakes bootstrappers should avoid in 2021 (especially if they have not made already and won’t see them coming.)
Rob Fitzpatrick: Five Mistakes Bootstrappers Should Avoid in 2021 Read More »
The best way to get leads is through referrals from satisfied customers or others who are in position to vouch for your product or service.
Best Way to Get Leads is Referrals Read More »
We outline the process of launching a bootstrapped startup, from creating an idea, to forming a team, to proving viability.
A Holistic Approach to Launching a Bootstrapped Startup Read More »
This is a practical overview of social capital, an essential concept for entrepreneurs despite being hard to measure. I offer suggestions for growing your business network, and enhancing your reputation, explaining why increasing social capital creates value for your startup.
A Practical Introduction to Social Capital for Entrepreneurs Read More »
There are several insights for bootstrappers in William Eleazar Barton’s “The Icebergs and the Fog.” It’s a “Safed the Sage” parable published in 1925
William Eleazar Barton: The Parable of the Icebergs and the Fog Read More »
This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business.
40 Tips for B2B Customer Development Interviews Read More »
