Verdafero Partners with IBM

Written by Theresa Shafer. Posted in Clients in the News

The following announcement went out this morning:

ARMONK, N.Y – 25 Sep 2014: IBM (NYSE: IBM) today announced that Verdafero, a San Francisco-based utility analytics startup, has selected IBM Cloud to power its utility analytics platform, allowing customers to reduce their energy, water or waste consumption by up to 30 percent. Verdafero chose IBM’s open cloud platform, Bluemix, over a previously used platform, in order to significantly speed the development and delivery of more features and offerings to its users.

BeamWise Demo For BiOS 2014

Written by Sean Murphy. Posted in Clients in the News, Demos, skmurphy, Video

I have blogged about BeamWise™ in

If you are interested in getting a closer look, Kinetic River will be demonstrating it in booth 8639 at the BiOS Conference February 1-2, 2014. If you don’t want to wait that long contact Giacomo Vacca directly or take a look at a new BeamWise demo video.

A First Look at BeamWise In Operation

Written by Sean Murphy. Posted in Clients in the News, Demos, skmurphy

Dr. Giacomo Vacca of Kinetic River will present a briefing on BeamWise™ at the Twenty-Third Cytometry Development Workshop in Asilomar today. Here is a silent four minute video of some key aspects of BeamWise operation he will narrate live as a part of the briefing. Tapio Karras of Design Parametrics will also be on hand to answer questions. The video was created from a screen capture of BeamWise in operation by Hannu Lehtimäki.

BeamWise Blends Biophotonic And Model Based Design Expertise

Written by Sean Murphy. Posted in Clients in the News

The following announcement went out this morning: Biophotonic System Design Optimized Through New Technology BeamWise from Design Parametrics, Kinetic River, and Plan Energy I have added some additional hyperlinks for clarity. Giacomo Vacca will include a brief overview of BeamWise in his talk at the Bio2Devices Group on Sep-24-2013, “New Tools for Cancer Research: Probing Cellular Processes at High Throughput,” and describe how it contributed to the design of an innovative flow cytometer currently in use for research.

Robert Felten Software Recognized by EE Times

Written by Theresa Shafer. Posted in Clients in the News

Source: EE Times

Source: EE Times

We are excited to see Robert Felten’s recent project, GUI for a flash drive, featured in EE Times. Robert Felten Software provides Software Development Consulting and Contracting. He specializes in Qt/C++ GUI and embedded software.

See the Rick Merritt’s round up of the Flash Memory Summit at “Slideshow: Flash Innovators Flood Show

Robert is a new client, we are excited to see his expertise recognized.

Clients In The News

Written by Theresa Shafer. Posted in Clients in the News

Below are projects we have help work on with our clients.

Advisory board

Growth & Consumer Acquisition

Speaking Assignments

Strategic Partnerships

Newsletters Articles

Product Introductions & Launches

Verdafero Profiled by SJ BizJournal “Sustainability Planning Over the Web”

Written by Sean Murphy. Posted in Clients in the News, skmurphy

I was pleased to see that Verdafero, a firm we have been advising for about a year, was selected last Friday by the San Jose Business Journal for their “The Pitch” column. The article, “Palo Alto’s Verdafero Offers Sustainability Planning Over the Web,” ran in the February 5th print edition:

THE BUSINESS: Verdafero has developed a software-as-a-service platform that can be used for sustainability planning, energy efficiency and carbon management services for small and medium enterprise businesses. Customers use the tool to develop a sustainability plan by analyzing best practices and specific savings potential in their energy and material use as well as the environmental impact of their products and associated waste byproducts. Verdafero says it helps its customers stay ahead of supplier approval requirements, increase competitive advantage and improve profitability through cost reductions across their business operations.

MANAGEMENT TEAM: CEO Merc Martinelli is a certified sustainability consultant and previously worked at Cisco Systems Inc. where he led the new product introduction department within the enterprise line of business. Chief Operating Officer Alastair Hood is a business, technology and energy efficiency consultant, and he has worked with emerging companies in the U.K., Ireland and Australia. Previously he worked at Agilent Technologies Inc. and was a founding team member and development director of Nanosight Ltd., a U.K. nanotechnology startup, where he helped raise in excess of $10 million in startup funding.

A note on the name Verdafero: In the global language Esperanto: Verda = Green and Afero = Business. Verdafero™ – We Green Business.

Related posts

  • Visualizing Sustainability a list of 138 different visualizations of sustainability. Hat tip to David Sibbet who notes “a full panorama from simple to complex, mapping onto every conceivable base map. I’ve contended for a long time that a sustainability mindset requires systems thinking, and that systems thinking requires visual thinking—even if the display is just between your ears.
  • Green Software Unconference

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