Theresa Shafer

Content Creation for Thought Leadership and Lead Generation

Lead Generation, Thought Leadership / By /

SKMurphy develops highly relevant and valuable content to attract, engage, and acquire customers. We help our clients organize and clearly articulate their experiences and insights in ways that generate inquires. We develop an editorial calendar that  complements SEO strategy and ecosystem partner relationships. We always consider audio, video, and animation options in addition to  leveraging […]

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Matching Polypharmacy Solutions to Personas by Mary Sorber, NightingaleRx

Clients in the News / By /

Matching Polypharmacy Solutions to Personas by Mary Sorber, NightingaleRx An interesting talk by Mary Sorber, founder of NightingaleRX, providing a caregiver’s view of methods and technologies currently employed for what doctors call the polypharmacy problem and non-professionals often experience as a “big bag of pills”. Matching Polypharmacy Solutions to Personas from mksorber1 Related Blog Posts

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Robert Felten Software Recognized by EE Times

Clients in the News / By /

We are excited to see Robert Felten’s recent project, GUI for a flash drive, featured in EE Times. Robert Felten Software provides Software Development Consulting and Contracting. He specializes in Qt/C++ GUI and embedded software. See the Rick Merritt’s round up of the Flash Memory Summit at “Slideshow: Flash Innovators Flood Show” Robert is a

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Capturing Intellectual Property Workshop: Saturday Oct-19-2013

First Office, Legal Issues / By /

Every once in awhile we find great workshops that are open to all size companies.  Bill Meade’s “Capturing Intellectual Property” is one such workshop.  His hands-on workshop will cover: What is intellectual property (IP) The forms and functions of legal IP protections The IP system and its functioning (on one slide) Capturing an invention Checking

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Upcoming MVP Clinics in July and August for Startup Entrepreneurs

3 Early Customer Stage, Customer Development, Events / By /

Sean Murphy, CEO of SKMurphy Inc will be moderating two upcoming MVP Clinics. These are interactive roundtable discussions were entrepreneurs can present where they are with their MVP and hypotheses about customer, problem, solution, and value. The roundtable will explore issues that founders are having in defining and evaluating their MVP. Bootstrappers Breakfast on July

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Get Out of Your Batcave: Customer Development for Lean Startups

skmurphy, Workshop / By /

Join us on Tuesday, May 7, 2013 for a new class “Get Out Of Your Batcave: Customer Development for Lean Startups” from 6:30 PM to 8:00 PM at Education @ PARISOMA in San Francisco, CA. You’ll learn how to: Establish “ground truth” in an early market Use an MVP (minimum viable product)  to explore the

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Validating Your MVP & Value Proposition at Lean Startup Circle SF Apr-2

Events, Lean Startup, Workshop / By /

Join us in San Francisco for an interactive workshop “Validating your MVP & Value Proposition.”  We will cover a variety of proven techniques for validating your MVP & value proposition for B2B startups. When: 5:30-8:30 PM Tue-Apr-2-2013 Where: 1355 Market, Suite 488, San Francisco Cost: $60 This interactive workshop will provide: Systematic approach to validating your

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LSC Workshop on Engineering Your Sales Process

Events, Sales, Startups / By /

If you missed SKMurphy and SalesQualia at Lean Startup Conference’s workshop, Sean Murphy and Scott Sambucci led an interactive workshop on developing and debugging your repeatable and scalable B2B sales process. In the workshop, we worked a number of sales issues that the attendees from lean startups had: Can’t get potential customers to call back

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Engineering Your Sales Process Workshop on February 8, 2013

Events, Sales / By /

All companies, even those that take a lean approach, face these problems in B2B sales: You can’t get potential customers to call back They won’t make a decision They seem to like a ever-ending beta, but they will not buy Your deals stall This interactive workshop will help you learn from these problems by using

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