Innovation always feels like a gamble—especially when you’re bootstrapping. The difference between a good bet and a bad one can mean the life or death of your business. Yet too many founders rely on gut instinct. This video shows how AI can help small business owners make smarter, leaner decisions without losing flexibility. Tristan Kromer […]
Using AI to Make Smarter Bets: Forecasting & Decision-Making Read More »
We developed a set of business viability worksheets that help startup entrepreneurs think clearly and make informed decisions.
For salespeople, KPIs must be connected to revenue like the number of leads generated and how those leads convert through the sales funnel.
Sales KPIs for Startups Read More »
Sensemaking is a critical skill for entrepreneurs, allowing them to navigate uncertainty and adapt to unexpected challenges.
Newsletter March 2025: Sensemaking for Entrepreneurs Read More »
Innovation requires experimentation that allows for the possibility of failure but the whole point of creating a program commitment process is to avoid failure.
Jeff Allison: How to Drive Innovation and Meet Commitments Read More »
Étienne Garbugli teaches professionals and consultants how to become B2B founders.
From Desk to Founder: How to Transition Into B2B Entrepreneurship in 2025 Read More »
Mike Keer discusses the concept of agile hardware, which involves cycles of innovation and testing requirements throughout the prototyping phases. He emphasizes the importance of learning from each cycle and making necessary adjustments to meet specifications and performance goals. He also highlights the need for flexibility and the ability to pivot in response to unexpected
10 Best Practices for Agile Hardware Product Development Read More »
Timing plays a significant role in the success of startups. It’s about recognizing the right moment to launch a product or service that aligns with emerging trends, consumer demand, and market conditions.
Paul Orlando – How to Quantify if a Market is Ripe for Your Product Read More »
Welcome to “Time to Market,” a brand new podcast by SKMurphy and LeanB2B. In this very first episode, we discuss why we like B2B markets.
Time to Market Podcast S01 E01 – B2B? But Why? Read More »
Michael Risich – Entrepreneur turned technologist, turned technology founder with an exciting journey building a SaaS business scaling to 10M in ARR with an exit to a PE firm!
Entrepreneurship’s Ups and Downs Read More »
Every year we design experiments – new things we try. Our 2023 experiment was doing short 2 minute videos – chalk talks. Below is a roundup of some of our favorites.
2023 – This year’s experiment Read More »
A Minsky boom is a period of economic growth characterized by increasing instability and speculation, ending in startup funding constricting.
Clear in Hindsight: April 2022 ended a Minsky boom for startups Read More »
In the video below, Mike Krupit, founder of Trajectify, shares some interesting insights on density and fluidity your network. Mike Krupit on Network Density and Fluidity An edited transcript for readers: Mike Krupit on the importance of your network The other thing I will say is having a network. When we’re starting a business, we’re
Mike Krupit on Network Density and Fluidity Read More »
Video and an edited transcript from the “Make Something that People Want”” briefing by John Nash at the Aug-24-2022 Lean Culture meetup.
John Nash on “Make Something that People Want” Read More »
Video and transcript from the “How to put yourself in your customers shoes” briefing by Kristin Zhivago at the March 2022 Lean Culture meetup. She highlights the importance of putting yourself in your customers’ shoes in order to develop a more effective marketing strategy and ultimately drive revenue growth.
Kristin Zhivago: How to put yourself in your customers shoes Read More »
Entrepreneurs benefit from peer advice that provides knowledgeable perspectives, highlights blind spots, and lifts them out of ruts.
Peer Advice and Support for Startup Founders Read More »
Recently, we had a chat with Jack Estill, retired business owner and Lecturer Emeritus at San Jose State University, about the economics of entrepreneurship and Austrian economics.
A Random Walk Down San Fernando by Jack Estill Read More »
We recently interviewed Adam Verhasselt, founder and creative director at Vlux Visual. He creates music visuals and augmented reality experiences to build brands from the ground up.
Startup Lessons Learned with Adam Verhasselt Read More »
Erin Austin advises consultants to build exclusive assets and sustainable processes in their practice if they want to be able to sell it.
Erin Austin: Two Things You Must Do If You Want to Sell Your Business Read More »
Recently we spoke on a variety of proven marketing techniques for growing your business. Sean Murphy and Theresa Shafer talked about building awareness and getting exposure to attract and sell your expertise, services, and products. They explored the techniques for those times when you have less billable work, and also the techniques for when there
Lead Generation for Consultants Read More »
