Chalk Talk: How Buildings Learn
A chalk talk on Stewart Brand’s model for how six layers in a building change at different rates from his book “How Buildings Learn.”
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3 Early Customer Stage
Mike Krupit on Network Density and Fluidity
In the video below, Mike Krupit, founder of Trajectify, shares some interesting insights on density and fluidity your network. Mike Krupit on Network Density and Fluidity An edited transcript for readers: Mike Krupit on the importance of your network The other thing I will say is having a network. When we’re starting a business, we’re
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Peer Advice and Support for Startup Founders
Entrepreneurs benefit from peer advice that provides knowledgeable perspectives, highlights blind spots, and lifts them out of ruts.
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Lean Canvas – Experimentation (Video Available)
Lean Canvas Experimentation is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Startup Canvas session on Experimentation, Ed Ipser shares how to use your lean startup canvas to design and conduct experiments
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Micro-VC / Angel investor Thomas Ahn on the Effective Investor Pitch
An extract from a highly interactive session with Thomas Ahn at the Lean Culture Meetup on Mar-25-2021 where he answers “what makes for an effective investor pitch?”
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Lean Canvas Finances
Lean Canvas Finances is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Finance session, Ed Ipser shares how to identify your own revenue and cost structure and how to create
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Lean Canvas Operations
Lean Canvas Operations is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for.
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Lean Canvas Marketing
Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing
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How We Picked Our Tagline “Early Customers and Early Revenue”
In Ed Ipser’s recent Lean Canvas workshop I shared how we picked our tagline “early customers and early revenue.”
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xMentium Reframes Contract Management as Faster Deals
xMentium Reframes Contract Management as Faster Deals What follows is a quick look at xMentium’s current positioning and some lessons I have learned from their realization of the customer’s true need–or at least the need that emerged once you have contracts under revision control in a searchable repository. SKMurphy has been an advisor since February
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Getting More Customers – A 90-day Plan
Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
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3D Negotiation: Pricing for Early Customers
Pricing for early customers must compensate them for the risks of adopting early. Startups need revenue, references, and case studies
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“The Ship that Never Was” from “Skunk Works” by Ben R. Rich
“Skunk Works” by Ben R. Rich is a worthy sequel to Kelly Johnson’s “Kelly: More Than My Share of It All.” It brings the story of the Lockheed Skunkworks, founded by Johnson, up to 1995. There are a number of lessons for technology entrepreneurs.
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Just Sell the Results to Reduce Perception of Risk
Sean Murphy explains to a client why startups should just sell the results to reduce a prospect’s perception of risk in a new tool.
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Sean Murphy Interview with Etienne Garbugli for the LeanB2B Podcast
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast.
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What to Do When You Are Asking Yourself, “Is My Product Meh?”
Entrepreneurs often ask themselves “Is my product meh?” out of a fear of making a fool of themselves. Here are some objectives questions to ask yourself to get a more balanced perspective on your situation.
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Landing Your First Ten Customers: Videos, Slides, and Other Resources
Here is video and slides from Feb-11-2021 talk “Landing Your First Ten Customers” at the Lean Culture Meetup. I have included some supplemental resources for further reading.
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Why is it so hard to get your first ten customers?
The key challenges to getting your first ten customers relate to understanding the customer buying process and managing the startup learning process for need, impact, customer definition and message.
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Rob Fitzpatrick: Five Mistakes Bootstrappers Should Avoid in 2021
Rob Fitzpatrick, author of the Mom Test, offers some evergreen advice on mistakes bootstrappers should avoid in 2021 (especially if they have not made already and won’t see them coming.)
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Best Way to Get Leads is Referrals
The best way to get leads is through referrals from satisfied customers or others who are in position to vouch for your product or service.
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