Working Capital Book Updates
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CEOs Who Are Engineers Should Delegate Design Work And Focus On Sales
It’s not uncommon for CEOs who are engineers is to hire someone to focus on sales. But unless they know how to sell their product, this is a mistake. CEOs need to learn the basics of how to sell their product so they can manage the sales function.
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Download Working Capital Worksheets
Please copy and download the worksheets. Social Capital Worksheet Building a strong social network is critical to every new business. This is the set of business relationships that have been established with customers, partners, suppliers, and prospects. These business relationships enable access to domain experts, introductions to potential cofounders and early employees, and conversations with
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Newsletter August 2020: Sustained Growth
Growth is on everyone’s mind. These four blog posts focus on the ebb and flow of business, the fact that growth is rarely “more of the same” and often requires a change in structure and effective specialization. Sustained growth requires focused execution on the opportunities that are immediately in front of you, the abandonment of
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Best Way to Get Leads is Referrals
The best way to get leads is through referrals from satisfied customers or others who are in position to vouch for your product or service.
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Enterprise Sales Requires a Project Management Mindset
The SKMurphy model for enterprise sales uses a project management mindset: define and deliver projects that create value for the customer. Enterprise Sales Requires a Project Management Mindset
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Working Capital Worksheets
Copy or download the supplemental worksheets for the Working Capital Vol 1 book. Financial Capital Worksheet Intellectual Capital Worksheet Social Capital Worksheet
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Your Pricing Model is a Key Lever for Profitability
There is a natural tendency for technical founders to base their pricing model on an engineering oriented value proposition. Looking at the full impact on business can enable higher prices, which in turn means more profit and faster growth. Wojciech Bulaty of Traffic Parrot describes the mental shift Sean Murphy helped him make to transition
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The Power of a Simple Thank You Note
Email and text messages may have replaced most postal mail, but a handwritten thank you note conveys a feeling of thoughtfulness, appreciation, and care.
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William Eleazar Barton: The Parable of the Icebergs and the Fog
There are several insights for bootstrappers in William Eleazar Barton’s “The Icebergs and the Fog.” It’s a “Safed the Sage” parable published in 1925
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How to Leverage Current Business Assets For Growth
We describe a process to evaluate and leverage current business assets for growth. We also address how to rework or re-configure existing assets to meet new customer requirements and those of potential prospects.
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Sweet Treat
A wonderful note from Henna Inam, a happy client. It was included in a box that contained a sweet treat, tin of cookies, as a thank you.
Using Accelerometers For High-Accuracy Positioning and Guidance
Briefing on latest advances in accelerometers for high-accuracy positioning and guidance applications requiring a long calibration lifetime.
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Quotes For Entrepreneurs Collected in January 2020
My January 2020 collection of quotes for entrepreneurs has a focus on seeing the present clearly, with all of its promise and risk, and managing your actions and expectations accordingly.
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Cision Humor Award for our Newsletter
I am excited to be awarded the Cision Humor Award for a November newsletter that I did.
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Building WordPress Websites
Three reasons I like building WordPress websites: they are cost effective, they are scalable, and they easily support search engine optimization.
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Only Share What You Are Certain Of In Uncertain and Evolving Situations
In uncertain and evolving situations it’s best to share only what you are certain of. Repeating second hand information only spreads fear and doubt and causes more problems than it solves.
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Scott Swaaley, Founder & CEO of MAKESafe Tools on SKMurphy’s Mastermind Group
Scott Swaaley: “The SKMurphy mastermind group has been my most consistently useful source of feedback and advice. Everyone knows my history, they have a broad swath of experience, and they help to keep me focused, productive, and moving in the right direction.”
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Adding a Little Pizzazz to our SKMurphy Logo
A retrospective on earlier versions of our SKMurphy logo as well as some new ones we are experimenting with, for video, metal sculpture, and nameplates.
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Design Your MVP In Two Weeks
Design your MVP in two weeks to avoid adding unnecessary features and complexity to your offering. A two-week time box forces you to focus on essentials.
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