Theresa Shafer

Pricing model key lever for profitability

Your Pricing Model is a Key Lever for Profitability

There is a natural tendency for technical founders to base their pricing model on an engineering oriented value proposition. Looking at the full impact on business can enable higher prices, which in turn means more profit and faster growth. Wojciech Bulaty of Traffic Parrot describes the mental shift Sean Murphy helped him make to transition

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MAKESafe

Scott Swaaley, Founder & CEO of MAKESafe Tools on SKMurphy Mastermind Group

Scott Swaaley: “The SKMurphy Mastermind group has been my most consistently useful source of feedback and advice. Everyone knows my history, they have a broad swath of experience, and they help to keep me focused, productive, and moving in the right direction.”

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Thomas Schelling on Strategic Surprise

It’s been 17 years since the Sep-11-2001 attack and almost 77 years since the Dec-7-1941 Pearl Harbor attack that started World War 2. Both attacks achieved strategic surprise and had substantial long-term effects. What follows are some excerpts from the forward by Thomas Schelling Roberta Wohlstetter’s book “Pearl Harbor: Warning and Decision.”

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