Customer Discovery Framework
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
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Startup Stages
xMentium Reframes Contract Management as Faster Deals
xMentium Reframes Contract Management as Faster Deals What follows is a quick look at xMentium’s current positioning and some lessons I have learned from their realization of the customer’s true need–or at least the need that emerged once you have contracts under revision control in a searchable repository. SKMurphy has been an advisor since February
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Lean Canvas Focus
Lean Canvas Focus is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good
Getting More Customers – A 90-day Plan
Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
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Customer Discovery Bootcamp for Market Exploration
Our Customer Discovery Bootcamp is offered on demand based on an inverted classroom models. Briefings are recorded and homework about your startup is assigned in advance, you then review your answers with other entrepreneurs and experts from SKMurphy
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3D Negotiation: Pricing for Early Customers
Pricing for early customers must compensate them for the risks of adopting early. Startups need revenue, references, and case studies
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Morgan Housel: Beware the Intellectual Arrogance of “Too Smart”
In “Too Smart” Morgan Housel outlines three risks of intellectual arrogance: a lack of empathy, poor communication, and poor grasp of detail.
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Focus on Frequency and Severity
Successful entrepreneurs focus on the frequency and severity of customer problems. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. Start the most serious
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Newsletter V2021 Issue 2: Making Business Decisions in Uncertain Times
At the very beginning of starting your company, there is a high level of uncertainty in many dimensions. We ask questions that clarify and help people to move in the direction of their fears and uncertainties.
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Founder’s Journey: Lessons Learned with Cindi Thompson on Jun-9-21
Cindi Thompson, CEO and founder of Climate Companion, shares her entrepreneurial journey and lessons learned.
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Startup Uncertainty At The Very Beginning
Startup uncertainty at the very beginning is high in many dimensions. Good questions help to clarify your uncertainties.
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“The Ship that Never Was” from “Skunk Works” by Ben R. Rich
“Skunk Works” by Ben R. Rich is a worthy sequel to Kelly Johnson’s “Kelly: More Than My Share of It All.” It brings the story of the Lockheed Skunkworks, founded by Johnson, up to 1995. There are a number of lessons for technology entrepreneurs.
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Lean Culture: Seed Funding Without Loans – An Introduction to SBIR Grants
Paul Scott shares lesson learned writing SBIR grants. His presentation covers the Grant Writing Application Process.
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Etienne Garbugli on Opportunities: Finding New Products
Etienne Garbugli looks at finding product opportunities, and how entrepreneurs deliver value and gain a foothold inside businesses.
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Just Sell the Results to Reduce Perception of Risk
Sean Murphy explains to a client why startups should just sell the results to reduce a prospect’s perception of risk in a new tool.
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Sean Murphy Interview with Etienne Garbugli for the LeanB2B Podcast
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast.
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What to Do When You Are Asking Yourself, “Is My Product Meh?”
Entrepreneurs often ask themselves “Is my product meh?” out of a fear of making a fool of themselves. Here are some objectives questions to ask yourself to get a more balanced perspective on your situation.
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Landing Your First Ten Customers: Videos, Slides, and Other Resources
Here is video and slides from Feb-11-2021 talk “Landing Your First Ten Customers” at the Lean Culture Meetup. I have included some supplemental resources for further reading.
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Why is it so hard to get your first ten customers?
The key challenges to getting your first ten customers relate to understanding the customer buying process and managing the startup learning process for need, impact, customer definition and message.
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Entrepreneurs Cannot Rely on a Cookbook or a Manual
Entrepreneurs starting their first business often hunt for a cookbook of recipes to make sense of a journey that is alternating between bewilderment and frustration. But startups fight for existence in a competitive and evolving environment, where changes in the technical or social substrates can invalidate their strategy or enable competitors without warning.
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