Customer Discovery Framework
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
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Lean Canvas Focus
Lean Canvas Focus is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good
Getting More Customers – A 90-day Plan
Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
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Michael Keer on Current State of Global Supply Chains 2021
Learn from Michael Keer, an industry expert, about the latest supply chain trends and how to develop a more resilient supply chain to be more competitive.
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Newsletter V2021 Issue 3: Increase Your Luck To Get More Leads
Increase your luck surface area to get more customers and grow your business. Lead generation ideas and customer discovery bootcamp.
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Mary Sorber: SKMurphy Offers Practical Advice on Thought Leadership
As part of a recent project de-brief Mary Sorber offered the following perspective: “Sean Murphy has given me a lot of practical advice on thought leadership. He has helped me raise my profile through my writing and speaking.
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Reflections on Serendipity
For startups, regardless of the niche or product being sold, visibility is arguably one of the single most critical challenges faced. You can have the coolest solutions in the world, but if nobody knows it exists, it’s essentially worthless. And this is why visibility is so important. In this video we share our reflections on
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Customer Discovery Bootcamp for Market Exploration
Our Customer Discovery Bootcamp is offered on demand based on an inverted classroom models. Briefings are recorded and homework about your startup is assigned in advance, you then review your answers with other entrepreneurs and experts from SKMurphy
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Quotes for Entrepreneurs Curated in August 2021
Quotes for entrepreneurs curated in August of 2021. Theme is entrepreneurial aikido: how to transmute critiques of your offering and business model from prospects and competitors into improvements.
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4th Industrial Revolution Insights by Robert de Neve on August 11, 2021
Video and notes from a fantastic talk by Robert De Neve on “Reality-Based Business Leadership for the 4th Industrial Revolution” at the Aug-11-2021 Lean Culture Meetup.
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Ed Ipser on Pivots and Turnarounds
Ed Ipser gave a great mini-workshop on Pivots and Turnarounds at a recent Lean Culture Online Event. Here is a summary.
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Focus on Frequency and Severity
Successful entrepreneurs focus on the frequency and severity of customer problems. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. Start the most serious
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Mark Tweddle Asks, “What’s Your Story?” at Lean Culture
Four excerpts from a fantastic storytelling exercise at the Lean Culture Meetup by Mark Tweddle.
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Newsletter V2021 Issue 2: Making Business Decisions in Uncertain Times
At the very beginning of starting your company, there is a high level of uncertainty in many dimensions. We ask questions that clarify and help people to move in the direction of their fears and uncertainties.
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Founder’s Journey: Lessons Learned with Cindi Thompson on Jun-9-21
Cindi Thompson, CEO and founder of Climate Companion, shares her entrepreneurial journey and lessons learned.
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Startup Uncertainty At The Very Beginning
Startup uncertainty at the very beginning is high in many dimensions. Good questions help to clarify your uncertainties.
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Lean Culture: Seed Funding Without Loans – An Introduction to SBIR Grants
Paul Scott shares lesson learned writing SBIR grants. His presentation covers the Grant Writing Application Process.
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Rave Reviews for Theresa Shafer 2021
Clients offer rave reviews for Theresa Shafer after working with her on content development and lead generation projects. Rave Reviews for Theresa Shafer 2021 “Theresa Shafer is superb at marketing and website development for technical organizations. I met Theresa several years as we were both involved in Silicon Valley engineering events. We both
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Vicky Hora on Awesome Coaching and Mentoring
Four excerpts from a fantastic briefing at the Lean Culture Meetup by Vicky Hora on coaching and mentoring.
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Etienne Garbugli on Opportunities: Finding New Products
Etienne Garbugli looks at finding product opportunities, and how entrepreneurs deliver value and gain a foothold inside businesses.
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